The Beer Museum Goa is envisioned as a hub for contemporary art, aiming to explore and celebrate Goa’s rich history and culture through the lens of beer. Although the logo for the Beer Museum had already been established, my role was to expand upon this foundation by developing a cohesive visual language for the brand. This involved creating a consistent and engaging aesthetic that would resonate with both local and international visitors, reflecting the vibrant spirit of Goa and the museum’s contemporary artistic vision.
Brief: We want to you to create artwork for our range of coffee, aligning your own ideas in response Coffee by Tate’s main values: Wellbeing, Fairness and Gender Equality.
Illustration: Harvest Harmony
In the video ‘The Story Of Coffee By TATE,’ the line that resonated most with me was, ‘Yolanda believes the synergy of the coffee to its nature-filled environment is key to producing the tastiest coffee.’ I aimed to reflect this relationship between coffee and its natural environment, as well as the people who make it possible.
This illustration serves as a visual narrative, celebrating not only the artistry behind Tate’s coffee but also the interconnectedness of people and nature, echoing the brand’s ethos of sustainability and respect.
A special edition merchandise for the Beer Museum Goa features stoneware, a craft deeply rooted in Goan history. This traditional art form, shaped from earth, water, and fire, holds a significant place in Goan culture.
BFEST is planned as a vibrant extension of the Beer Museum, located in the outdoor space. This lively area will feature a restaurant offering various culinary delights and host events like live music, stand-up comedy, and other entertainment. The goal is to create an engaging atmosphere where visitors can enjoy Goa's festive spirit, contemporary art, culture, and BEER.
